In some countries they are called «CMOs», and then in others «Heads of Marketing» or HOMs – but the issues are the same!

Алекс Романович, управляющий партнер клуба, поделился своими наблюдениями по поводу некоторых культурных различий в профессиональной среде:

When I travel internationally I take mental and visual notes and notice differences, similarities and changes in behavior between different cultures. The CMO Culture is the one I was interested in for the most part during this trip, but also wanted to pay attention to the famous ‘West versus East’ differences and nuances. After meeting with Heads of Marketing, or HOM, (Europeans don’t use CMO as a title) in three countries in Central and Eastern Europe, I concluded that there are more similarities in issues and challenges than difference.

Полностью текст Алекса доступен на сайте thecmoclub.com